DIGITAL EDUCATION: IMPACT OF SOCIAL MEDIA IN QUALITY HIGHER EDUCATION

OBJECTIVES

·        To understand the concept of digital education and to establish Social media as the transformation tool in imparting quality higher education in India.

SUMMARY

With the technological advancements all around the world, the higher education industry is also getting benefited by digitalisation. Digital Education is the new innovative tool for spreading knowledge to wider audience and at a higher pace. Also, the quality of higher education is a matter of myriad state concern all over the world. The rapid growth of social media and social networking sites, especially, in developing country like India makes it easier for everyone to access information and communicate conveniently. Nowadays, it has become an important part of teachers’ and students’ routine life. From admissions to classes and from notes to alumni relations, social media is being integrated in every way possible in every college and university. It takes many forms such as social networking sites, blogs, vlogs, instant messaging and virtual communities. Social media enables educational institutions to provide stakeholders with information about new research programs, changes to policies, events, job vacancies, alumni engagement and institutional news. Some colleges and universities also use social media as a tool for recruiting students. Social media provides a perfect platform to highlight new courses, research and teaching staff and campus facilities in an attempt to attract more students. The research objective of this study is to understand the concept of digital education and to establish Social media as the transformation tool in imparting quality higher education in India.